The multimodal text I chose was Kentucky Route Zero's website.

Kentucky Route Zero is an atmospheric, adventure video game created by Cardboard Computer and features 5 acts.

This website's author seems simple and bold. This seems to be the case with the minimalistic design that also is bold, but not in a loud sense. The information provided is not demanding or passive. What's clever is that the actual summary of the game is provided after the audience scrolls past the header picture, the title, the awards won, then the option to purchase, and then the trailer.

The purpose of this website is to definitely sell the video game. As evidently noted above with the placement of the summary. It also tries to evoke curiosity with its abstract header picture. The fonts are big and white, contrasting nicely with the simple black background and they provide information to the main parts of the website.

The audience would have to be video game players, especially of those who tend to gravitate towards "art"-type video games where the main focus is on design, storytelling, and atmosphere. Which works well in this website. If one was to look at other video game websites, they ALL follow a formula, which gives people the immediate ideal of a highly funded game, rather than indie. With this website, it's design is simple and doesn't have the typical "About", "Media", "Downloads", etc. sections.

The genre is borderline product advertisement and a portfolio. This can be said with the outgoing links that link to a demo done by the designer of the video game and another "abstract" downloadable game? Not sure what "The Entertainment" is. But what's pretty amazing about this website is the lack of navigation bars most websites put in for the user to automatically travel in. Despite it's one-scroll page, which is nicely done with the separation of parts through contrast and proximity, the user is invited to read the whole website and click on the provided links a little down the ways. It is also under the "artistic video game" genre, where the unconventional website design tells about the video game itself. It's not an action shoot, a fps, a mmorpg, or anything of that sort.

The context is definitely web-based. Simply because this video game is not provided in a physical format, only through online downloads. So the website would definitely be found through other websites that are knowing of the independent video game genre. It would make sense that the author decided the best way to house the video game information is through a website that can intrigue both gamers, artists, and anyone else looking for something magical to experience.